A campaign waged against Netflix over “Cuties” and the film’s sexualized portrayal of children produced a surge in U.S. subscription cancellations over the weekend, according to research company YipitData.
Netflix subscriber churn rates began to rise Sept. 10, the day after the release of “Cuties” on Netflix, when the hashtag “#CancelNetflix” was in the top-trending spot on Twitter, according to data compiled by YipitData.
On Saturday, Sept. 12, Netflix’s cancellation rate in the U.S. jumped to nearly eight times higher than the average daily levels recorded in August 2020 — reaching a multiyear high, the data-analytics provider told Variety. With the #CancelNetflix hashtag continuing to trend on social media, it is possible elevated churn could continue in the coming days, according to the firm.
Netflix has defended “Cuties,” written and directed by award-winning French filmmaker Maïmouna Doucouré, arguing that it is a “social commentary” that makes the case about the dangers of sexualized imagery of young girls. The streamer has urged those who have denounced the film to watch it.
“Cuties” follows an 11-year-old Senegalese girl living in Paris who joins a “free-spirited dance crew” (called “the Cuties”) to rebel against what she perceives as her Muslim family’s oppressive traditions. In the film, the conflicted protagonist, Amy, and the Cuties perform dance routines in which they simulate sex, and in the scenes the camera shots focus on their crotch areas. It also portrays preteen characters in other sexual situations. For example, in one scene, Amy takes a picture of her genitals and then posts the photo on social media (although no explicit images are shown); earlier in the same scene, she makes a sexual come-on to her adult cousin to avoid getting punished for stealing his phone.
Also, a petition is circulating, calling on Netflix to pull the film. Visit this link.