From the people who launched the “He Gets Us” campaigns a few years back, comes the latest installment.
RNS reports:
Fans of the Kansas City Chiefs, Philadelphia Eagles, game day food and creative advertising — as well as those just in it for Kendrick Lamar’s halftime show — will all be invited to think about Jesus Christ once again during the 2025 Super Bowl.
The “He Gets Us” ad campaign will air a new commercial during the first half of the Super Bowl on Sunday (Feb. 9), marking the project’s third consecutive year of having a presence in the big game, with the hopes of spurring dialogue and curiosity about Jesus.
The commercials, created by Dallas-based advertising agency Lerma, include a slideshow of photos, ending with the text “He Gets Us. All of Us.”
This year’s ad, titled “What is Greatness?”, invites the audience to explore “what Jesus showed and said greatness is and the contrast to how culture defines greatness today,” according to a press release from Come Near, the nonprofit startup that acquired the He Gets Us project in 2024.
“In a society struggling with division, loneliness, and a crisis of meaning, Jesus’ life and teachings offer a countercultural path toward healing,” said Ken Calwell, CEO at Come Near.
Check out the video:
Learn more about the campaign.
