The gifted marketing folks at John Lewis & Parnters offer the world a gift every year with their artful, poignant and often beautiful Christmas advertisements. (The company has thoughtfully archived them all here.)

They’ve done it again with this mini-movie. I thought it was a perfect All Souls’ Day chaser — and another advertisement that rises above crass commercialism and actually tries to say something.

Enjoy. (Kleenex optional, but recommended).