After making a splash on America’s biggest secular holiday with two ads during last year’s Super Bowl, “He Gets Us” is back airing more spots during Super Bowl 58.
Both of last year’s commercials, which showcased “the love of Jesus,” placed in the top 15 of USA TODAY’s 2023 Ad Meter, which ranks commercials by consumer rating.
The first 2024 ad, entitled “Foot Washing” aired during the first quarter of the game. It showed various still images of people – including a woman outside a family planning clinic – having their feet washed and ended with the slogan: “Jesus didn’t teach hate. He washed feet.”
“The thing that’s different about this year is 2024 is a presidential election year, and all of that divisiveness and hostility is amplified in the presidential election,” Jason Vanderground, president of BrandHaven marketing agency, told Crain’s Grand Rapids Business.
“We’re trying to be very intentional to build off of last year’s message and instead of showing people fighting, showing people demonstrating what it looks like to love your neighbor.”
The campaign’s second commercial, “Know Your Neighbor,” aired during the second quarter.
Read more about the campaign and the people behind it.
