Jonathan Isaac, an NBA player who may be best known for missing more than two seasons in a row as he rehabbed a knee injury, is putting a spotlight on his faith with his new signature shoe line.
The “JUDAH 1,” as the new shoe is called, is reportedly the first signature shoe from an athlete to feature Bible verses. Each of the shoe’s five colorways comes with a different verse printed on the heel.
The “Triumph,” which is the name for the blue version of the JUDAH 1 that launched Thursday, highlights 2 Corinthians 4:9 — “Persecuted, but not abandoned; struck down, but not destroyed.”
In an interview with the Deseret News, Isaac, who is Christian, said the verse comforted him as he rehabbed his various injuries.
“I truly feel that God has not left me. I’m still kicking, still moving,” he said.
He’s also still playing professional basketball as a forward for the Orlando Magic.
Isaac’s signature shoes come from Unitus, his own sports and lifestyle brand.
The NBA player told the Deseret News that he launched the company because he felt legacy brands like Nike and Adidas did not fit his personal values.
“It is apparent to me and it’s growing more apparent to everyday consumers that a lot of companies are moving away from godly values and principles and constitutional values and principles,” Isaac said.
Check out the promotional video below.
